How can I make the Dig analysis more robust?
By default, the Dig analysis will analyze every category in the questionnaire / selected questions towards the target group.
In some cases you will want to merge some categories, in order to make them bigger and more robust.
An example: A customer satisfaction grid question has a 10 point scale on several attributes. You want to see which of these attributes that corresponds mostly with also being in the target group.
- Select the grid question(s) from the left and drag into the drop area
- Right click, and the options wheel appears
- Select Edit question
- Merge your categories, e.g. 8,9 and 10 and give them the name “Top 3 Box”
- Disable other categories
- Update and “Run”
You will now have more robust categories that will give your analysis more impact.